WELCOME TO THE WORK
NEUTROGENA
The client wanted to turn some great footage into quick, fun social media content.
CONTENT
TAMPAX: OUTSMART MOTHER NATURE
An irreverent, Effie-winning, integrated campaign that removes the
"ew-factor" from the femcare category.
CAMPAIGN
FILM/PRINT/DIGITAL/CONTENT
ADOBE PHOTOSHOP for tiktok
Scripts and directions were written for the unique tone-of-voice of each of these Photoshop-savvy influencers. We edited their self-generated videos into simple yet compelling tutorials that helped viewers feel they could do it too.
CONTENT
NINTENDO: MARIO AND LUIGI PARTNERS IN TIME
Mario and Luigi travel through time using their adorable offspring as deadly weapons. Let the training begin.
SCRIPTED COMMERCIAL
META: FACEBOOK GROUPS SUPPORT
Meta wanted to find out how they could best support the growing number of engaged Groups on Facebook. Given troves of footage and interviews, we created multiple variations by length, imagery, and format to help build followings and identify key communication triggers.
CONTENT/TESTING
The db method: facebook/instagram
Three unique sets of content were created for testing across audience segments. Which one speaks to you?
CONTENT
KELLOGG'S: RICE KRISPIES
Did you know Rice Krispies are a simple, gentle food for kids to digest? Unlike a lot of other things in life.
SCRIPTED COMMERCIAL
TAMPAX: RADIANT YOU
A digital-first, integrated product launch that employs girls who stand out to showcase a product that makes one thing about them completely invisible.
CAMPAIGN
MILO: COMMITMENT
In West Africa, there are no soccer moms, so Milo and West African football star, Didier Drogba, took on the challenge of selling the value of sport to moms.
SCRIPTED COMMERCIAL
MCDONALDS: THE REAL RONALD
How do you reintroduce Ronald McDonald in a way that appeals to both kids and adults - without creeping anyone out?
UNSCRIPTED COMMERCIAL
NESTLÉ MAGGI: RICH TRADITION
Because wedding cultures are completely different in the North and South of Nigeria, we told the same story in two unique ways.
SCRIPTED COMMERCIAL
PARK MGM
Park MGM, Las Vegas had a plethora of beautiful footage, but were looking for a way to use it in a more native-feeling way on TikTok.
CONTENT