I'm an advertising and communication professional with experience across global CPG, beverage, service, luxury, and local brands. At Leo Burnett Chicago I oversaw the development of category-defying campaigns and honed my skills in strategy development. Then I took a leap to help build the Publicis agency in Accra, Ghana where we launched Leo Burnett and Nurun Digital agencies while managing a growing cross-functional team covering twenty-two countries across Central and West Africa. On my return home to the U.S., I have found that freelance Creative Direction offers unique opportunities to use the widest range of my skills and experiences. And it's fun!

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Freelance Creative Director

• Freelance writing and creative ideation.

• Freelance Creative Director: VidMob

   Developing communications across digital platforms. Staying on top of platform-specific functionality and creative best

   practices.. From writing long-form technical voiceovers to concepting engaging user-generated content ideas for brand 

   partners, I love working across a wide range of brand categories and needs.

   Clients: Meta, Ulta, Conagra, Google, J&J, Nissan, and more.

 

Executive Creative Director, Publicis Africa Group, Ghana

Clients: Nestlé, Diageo, Olam, Vodafone, Unicef, Fidelity Bank

• Managed a diverse team of specialists as creative head of Publicis, Leo Burnett and Nurun 

   Digital agencies across Central and West Africa.

• Oversaw creative strategy, brief development, ideation, and production of integrated campaigns 

   (digital, film, radio, experiential, in-store) for twenty-one brands across twenty-two countries.

• Improved agency processes and elevated creative output.

• More than doubled agency revenue through incremental growth and new business wins.

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Vice President/Creative Director, Leo Burnett, Chicago 

Clients: P&G, McDonalds, Kellogg’s, Nintendo

• Oversaw creative ideation and development for global and national accounts.

• Led teams to create thoughtful, purpose-driven campaigns.

• Created category-defying campaigns for Tampax.

• Revealed Ronald McDonald as a relatable human being.

• Became a trusted brand-building ally to clients.

 

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